Cross-border children’s game connects young people
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Initially created to better connect Mexican children living in Mexico City, the Tug of Hope game is now being used to break down the barriers of prejudice by working across international borders. Created by social marketing agency Foote, Cone & Belding (FCB), the first Tug of Hope game was played by Mexico City children 27 miles apart in different schools. Due to their socioeconomic circumstances, their lives may otherwise have never crossed. Two ropes are virtually connected with the machine that each half is attached to measuring the force generated. This allows for real-time gaming, and large screens on each…
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