Cross-border children’s game connects young people
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Initially created to better connect Mexican children living in Mexico City, the Tug of Hope game is now being used to break down the barriers of prejudice by working across international borders. Created by social marketing agency Foote, Cone & Belding (FCB), the first Tug of Hope game was played by Mexico City children 27 miles apart in different schools. Due to their socioeconomic circumstances, their lives may otherwise have never crossed.
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