Cross-border children’s game connects young people

ga('send', 'event', 'Education', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Gaming', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

Initially created to better connect Mexican children living in Mexico City, the Tug of Hope game is now being used to break down the barriers of prejudice by working across international borders. Created by social marketing agency Foote, Cone & Belding (FCB), the first Tug of Hope game was played by Mexico City children 27 miles apart in different schools. Due to their socioeconomic circumstances, their lives may otherwise have never crossed. Two ropes are virtually connected with the machine that each half is attached to measuring the force generated. This allows for real-time gaming, and large screens on each…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.