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Crowdsourced photography takes real-world window shopping online

Retail uses crowdsourced photography to enable consumers anywhere to window shop in New York.

New York is famed for its shopping around the world, attracting thousands of visitors each year to take in the sights of store windows. Now a recently launched website — — is using crowdsourced photography and videos to enable consumers anywhere to window shop the city’s largest apparel brands online. As reported by Yahoo, the site currently features storefront window displays of 37 top retailers, with more to be added soon. Shopping enthusiasts are encouraged to contribute to the site’s content by uploading their own photos of shop display windows and sharing their shopping experiences online. This also ensures site content is kept up-to-date. During the initial launch phase New Yorkers have exclusive access to MyMap, with personalization functionality that allows them to choose their favourite stores and create their own NYC shopping plaza. have plans to feature other world-renowned shopping cities in the future. The teaser site announcing the launch of the full version received over 7,000 visitors in one week. Fashion marketeers take note! Spotted by: Kevin Andrews



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