Crowdf(o)unding an eco clothing brand
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We've already highlighted many examples of the customer-made trend, in which consumers are given a chance to contribute to a product’s design or features. Now nvohk (pronounced 'invoke') is taking the notion a step further to create a crowdfunded, eco-friendly clothing company that's directed in large part by consumers. Launched just before the holidays, Los Angeles-based nvohk aims to create the first community-managed, environmentally conscious, surf-inspired clothing company. It is currently recruiting a minimum of 20,000 members (capped at 40,000), each of whom will contribute USD 50 in exchange for the chance to co-develop the nvohk brand. Members will make…
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