Crowdfunding emerging fashion designers

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Launching a clothing brand is an expensive enterprise, meaning that often talented designers are excluded from the industry because of a lack of startup capital. Now, ICON is a customer-funded designer clothing marketplace that operates as a Kickstarter for new fashion brands. To begin, designers partner with ICON to launch their latest collection with a three week campaign. During this period, customers double as investors, placing orders for items. The designer chooses three potential prices, and as the number of orders increases, the cost of the items drop, reflecting the maker's lowered costs. Users can watch the pricing adjust in…

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