Crowdfunding positive change in businesses
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Businesses can easily write off the request of one customer, but it is much harder for them to ignore a collective call to action. Now, Threshold combines the supportive aspects of crowdfunding with the positive power of petitions, by promoting user-generated campaigns, to make positive changes to existing businesses. To begin, customers can ask an organization to make a positive change to their business — it can be anything from asking a restaurant to donate its unused food, to asking the local bike shop to offer free, outdoor workstations. Next, patrons who support the cause make financial pledges to help…
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