Crowdsourced company values in the clothing sector

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Springwise has seen an increase in innovations using crowdsourcing. In Mexico City, citizens were invited to contribute to the municipality’s new constitution, and in the US organisations are using crowdsourcing to gather data in areas as wide ranging as sex trafficking and interview questions for job seekers. Applying the process to yet another problem is Orin, a new sportswear brand which asked people to weigh in on the products and company ethos. In August 2016, the US based startup opened an anonymous online survey, asking respondents to vote on three areas of the company’s development: the product; the manufacture; and the…

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