Crowdsourced sportswear is doing away with ads and stores

Crowdsourced sportswear is doing away with ads and stores

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Major sports brands like adidas and Nike have built up their brands over the last several decades and taken advantage of multi-million dollar marketing campaigns to get their name known worldwide, but how can a young startup such as London’s Tribesports compete? In order to make its range of sportswear more affordable than high street brands, it is fostering a community of loyal customers through crowdsourcing and fitness tracking.

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