Crowdsourced sportswear is doing away with ads and stores

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Major sports brands like adidas and Nike have built up their brands over the last several decades and taken advantage of multi-million dollar marketing campaigns to get their name known worldwide, but how can a young startup such as London's Tribesports compete? In order to make its range of sportswear more affordable than high street brands, it is fostering a community of loyal customers through crowdsourcing and fitness tracking. Although it uses the same technical fabrics, experienced sportswear designers and manufacturers as leading brands, Tribesports is eschewing the traditional route for marketing its products. It first built a community of…

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