Crowdsourced sportswear is doing away with ads and stores
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Major sports brands like adidas and Nike have built up their brands over the last several decades and taken advantage of multi-million dollar marketing campaigns to get their name known worldwide, but how can a young startup such as London's Tribesports compete? In order to make its range of sportswear more affordable than high street brands, it is fostering a community of loyal customers through crowdsourcing and fitness tracking. Although it uses the same technical fabrics, experienced sportswear designers and manufacturers as leading brands, Tribesports is eschewing the traditional route for marketing its products. It first built a community of…
Spotted another good idea???
Join our network and earn rewards