Crowdsourcing to tackle traffic crimes in Lebanon

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Earlier this year we saw mobile app Hollaback focusing attention on the perpetrators of street harassment, allowing victims to post photos and share stories online. Now, aiming to tackle the problem of irresponsible social behavior, starting with traffic crimes, Cheyef 7alak in Lebanon is also utilizing the crowdsourcing approach to publicize wrongdoers. Cheyef 7alak — Arabic for “Do you see yourself” — was created by marketing and communications agency Impact BBDO as a CSR campaign endorsed by the Lebanese Broadcasting Corporation, to raise awareness and influence behavior for social change. Citizens are encouraged to take videos and photos of dangerous…

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