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Cufflinked gravanity (for the shirt that has everything)


As our regular readers know, we’ve covered quite a few examples of gravanity,* from children’s books to personal requiems. So when one of our spotters presented yet another example of a business that’s using customization to stand out, we couldn’t resist. What’s getting the gravanity treatment this time? Cuff links. Created by Eleven Forty Co., the links are individually modelled on photographs of a child, a loved one, a pet or a famous role model. They’re available in a range of precious metals and are priced from GBP 225. When they’re not holding a shirt cuff together, the two halves cleverly snap together to create a miniature bust. This isn’t the studio’s first foray into high-end personalization. A few years ago, Eleven Forty Co. introduced Opus, an uber-premium football table that’s made to order. Customers pick their teams, which can feature friends, family, celebrities or real football players. Each player’s head is cast in 3D from a photograph supplied by the customer. One to keep an eye on if you’re looking for inspiration for a customized product to bring to market! Spotted by: Flemming Birch * Gravanity is what our sister-site dubbed the enduring trend of catering to consumers who want to leave ‘something’ behind in print, audio or imagery. It’s a goldmine of inspiration for entrepreneurs and marketers.



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