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Cuisine in a box


A Yakibox is a complete set, in a box, for cooking one of various Japanese dishes. Yakiboxes are currently available for two dishes: yakiniku and okonomiyaki. The former is a selection of meat and vegetables, thinly sliced and cooked quickly on a stone hotplate, then dipped in sauces and eaten in small mouthfuls. And okonomiyaki is a cross between an omelette and a pancake. The Yakiboxes offer consumers an easy way to become acquainted with types of Japanese cuisine that have yet to become as ubiquitous as sushi. Each box includes a gas stove, kitchenware, and everything else needed to prepare an entire meal. The only thing that needs to be added is fresh ingredients. Yakibox is a British company, whose founders were featured on the popular BBC program Dragon’s Den, which lets entrepreneurs pitch their ideas to a panel of venture capitalists ready to hand over funding if they like what they see. Essentially food experiences that are attractively packaged, the boxes are priced at GBP 89.95 (USD 169/EUR 130) for okonomiyaki and GBP 79.95 (USD 149/EUR 115) for yakiniku. One to distribute in your own country or region?


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