Prescreen is a curated video-on-demand platform that highlights a different independent movie each day.
Hard on the heels of our recent story about Finite Films comes word of yet another movie-focused innovation with an indie twist. The spotting this time? Prescreen, a curated video-on-demand platform that highlights a different independent movie each day. Now in beta, Prescreen aims to help makers of lesser-known films find a broader audience while enabling movie buffs to discover movies they might otherwise never have found. Consumers begin by signing up for free using Facebook Connect or their e-mail address. Once that’s done, Prescreen will send them a new movie trailer every day that can be watched for free. If the movie looks good, users can rent it for streaming on demand. If they share the trailer with others, meanwhile, they can earn rewards and discounts on the site. Movies remain on Prescreen for 60 days, and to avoid overwhelming users, the list of films available through the site at any given time never numbers more than 60. The video below explains the premise in more detail: Participating filmmakers earn 50 percent of the revenue generated from the sales of their movie on Prescreen, along with a report detailing the film’s performance on the site as well as demographic data and a suggested marketing plan. A model to emulate in the niche or region of your choice?