Discovering innovations that matter since 2002

Customer-made wallpaper for naked walls

Property & Construction

Combining one of today’s leading consumer trends (customer-made) with a continuing trend in interior design (wallpaper), Naked & Angry just launched its line of user-designed wallpaper. Wallcoverings constitute Naked & Angry’s second series of products featuring patterns created by the brand’s audience. Anyone can submit a pattern design, which is scored by other Naked & Angry users. The highest scoring designs are manufactured in limited runs, with patterns providing inspiration for what the actual product will be. (The first series featured silk neckties in five patterns.) Creators of winning designs receive a USD 500 cash prize and 5 free Naked & Angry products. Naked & Angry’s five wallpaper designs have been hand-screened locally in Chicago, in very limited quantities, and are priced at USD 60 per double roll. For more examples of co-creation, check out our coverage of customer-made euro-threads, hemp milk flavours, advertising, slogan t-shirts, and mobile content. For a whopping 10,105-word dig into the customer-made crates, see’s briefing on the subject. And then it’s time to find your own way to channel your customers’ creativity.



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More