Customizable watch is a DIY wearable for creative types

Customizable watch is a DIY wearable for creative types

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Watches have always been more than simply a timepiece for many people: they can be a fashion statement, a high tech gadget or even an expensive status symbol. With the impending arrival of the Apple Watch, which prioritizes uniform style and gadgetry, start-up Noodoe are aiming to give users a cheaper, more creative option with their DIY wrist-wear. Noodoe is an adaptable digital timepiece which positions itself as the antithesis to the Apple Watch, combining the utility of wearables with the creativity of the maker movement.

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