Customizable watch is a DIY wearable for creative types

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Watches have always been more than simply a timepiece for many people: they can be a fashion statement, a high tech gadget or even an expensive status symbol. With the impending arrival of the Apple Watch, which prioritizes uniform style and gadgetry, start-up Noodoe are aiming to give users a cheaper, more creative option with their DIY wrist-wear. Noodoe is an adaptable digital timepiece which positions itself as the antithesis to the Apple Watch, combining the utility of wearables with the creativity of the maker movement. Noodoe begins as a blank canvas. It resembles a simple fitness band and features…

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