Innovation That Matters

Customizable wristwatch features 10 designs in one

Fashion & Beauty

Dutch collective MIJLO has developed the Everyday Watch, a timepiece with two different faces and five straps.

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There are some accessories which are typically too expensive to own more than one, meaning the same item is worn day in, day out. We’ve already seen Japan’s Nendo magne-hinge glasses use interchangeable arm designs to offer daily customization, and now Dutch collective MIJLO has developed the Everyday Watch, a timepiece with two different faces and five straps.

The device is designed in a classic style that takes advantage of universal appeal and lasting fashion. The two faces include black detail on a white face, with one clad in rose gold and the other in polished silver and featuring the numbers for 12, 3, 6 and 9. A button on the base of the watch makes it easy to switch out the faces at any time. Wearers can also choose between five different strap types and colors, including 3 leather, 1 canvas/leather and 1 rubber, each in black, brown, tan, green and blue. Each strap comes with a 5-year guarantee, meaning the Everyday Watch has a lifespan of up to 25 years.

Watch the video below to learn more about the watch:

The Everyday Watch can be pre-ordered through Kickstarter for CAD 179, around the same priceband for a typical high-quality watch. The campaign runs until 7 September. Are there other high-end accessories that could offer customization while maintaining high-end design?

Kickstarter: www.kck.st/X9qylb

Website: www.mijlo.com

Contact: www.mijlo.com/pages/contact

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