Customized couture helmets for the scooter set

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As we like to say, everything can upgraded, and everything can be personalized. And safety helmets are no exception. French brand Les Ateliers Ruby already sold bespoke helmets, and now also offers their high-end service online. Using the Ruby Costume A-La-Carte configurator, customers can choose from ten graphic decorations, 26 colours and three types of paint finish. Only one helmet type is currently available but another will be added later this month and two more models will appear by spring 2009. Prices are EUR 657 for a plain paint job or EUR 710 for a custom paint job. For those…

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