CustoM&Mized

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Customized candy -- perfect gift, promotional material or office-treat Here's a winner, truly delivering on Joseph Pine's vision of 'Mass Customization': customized candy! Popular candy brand M&Ms, part of Masterfoods, has used the power of the Net to take customization to the next level: consumers, businesses, universities and any organization crazy about its own corporate colors can now mix and match to get the perfect gift, promotional material or office-treat. The online 'Colorworks' candy mixer, which offers M&Ms in 21 colors, lets customers choose from four categories: 'pick your colors', 'school colors', 'corporate colors' and 'special occasion colors'. The latter…

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