Cycling bell beams inside cars

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On a busy, noisy road full of cars that have the windows rolled up and music playing inside, a cycle bell makes for a pitifully weak sound that hardly anyone can hear. But in Poland, insurance outfit AXA has come up with a new solution - the Smart Bell. Or rather, the company’s advertising arm in Poland has, as it doesn’t actually exist. Yet. Like all cycle bells, it makes the traditional “drrrrring” (that’s almost always used to warn careless pedestrians staggering into the road), but this bell goes beyond that. Using RDS it travels into the radio systems of…

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