Dating apps use Spotify and Yelp to make dates better

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Online dating has lost much of its stigma in recent years. 5% of Americans who are in a marriage or committed relationship say they met their significant other online: hard evidence that it has grown in popularity. However, with one-in-five online daters having asked someone else to help them with their profile, the evidence also suggests it’s a difficult process. Coffee Meets Bagel is a company focusing on building meaningful and lasting relationships, removing the endless swipe. Now two innovations from the dating startup concentrate on the moments after two users have been paired. Both Mixtape and DateSpots use data from existing apps, Spotify and Yelp respectively, to build momentum and increase the chances of a follow-up date.

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