Debranded perfumes help consumers find the perfect scent without being distracted by the label
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Consumers are bombarded with so much information and marketing about products that discovering a great new brand by chance is a rare thing. We've seen attempts to help consumers make their own decisions in the past with startups such as Uncovered, which sells books by showing readers an excerpt, rather than the title, author, or book cover. Now the new Desirée Parfums store in Milan is organizing its fragrances by aromatic quality, rather than brand.
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