Denim doctors

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Jeans can now go into therapy. Yes, you heard that right -- New York's Denim Therapy restores, rejuvenates and injects life into worn-out, tattered jeans. Playing on the fact that many consumers have an emotional attachment to their jeans, the service repairs jeans with unwanted holes, denim that's worn, tattered or just plain falling apart. Using a unique reconstructive technique, Denim Therapy places existing denim fabric into the jean to replace the holes. Not a patch, but a genuine reconstruction of the old fabric. New denim thread is sewn into the existing jean to mimic the original grain, colour and…

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