Design-your-own bikini brand lets women shop by body shape

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Over the years we've seen many startups tap into consumers' desire to design their own clothes, from YrStore to Telfar Clemens. However, even if they can pick their own patterns, they're still typically stuck with the same cuts that fit the non-existent average body shape. Picking up on this problem, Australia's Kini Swimwear lets customers design their own bikinis while also helping them to pick items that will complement their physique. Visitors to the online store do have the option to choose 'ready to wear' designs just like any standard store. Customers can also use the DIY tool to select…

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