Designated bus seating for friendly people in Brazil

Zeze biscuits have launched a marketing campaign in Brazil to encourage socialising — assigning seats on public buses for travellers who want to make friends.

Brazil23 Feb 2015
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Public spaces are increasingly dominated by screens and technology-led communication, so we’re starting to see a number of reactionary initiatives designed to detach the consumer from their smartphone and bring them back into the real world.

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