Designer clothes-sharing via Instagram comments

Designer clothes-sharing via Instagram comments

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The clothing industry, which depends on seasonal trends, has a huge carbon footprint — tons of textiles are thrown away each year even if they are in pristine condition. Now, Sweden has launched a campaign to promote a more sustainable model, encouraging residents to pass their unwanted garments on. The initiative from VisitSweden and the Swedish Institute is called ShareWear, and it enables people to borrow new designer pieces for free via Instagram and pass them on to someone else afterwards.

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