Designer glasses rental service lets customers swap at any time

Designer glasses rental service lets customers swap at any time

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Prescription glasses have always been more than a medical necessity for most wearers. They have the ability to transform the wearer’s vision and appearance simultaneously, but often come at a high cost. Now, US optician Ditto is helping to transform designer specs and sunglasses from a long term investment into a stylish temporary accessory. The company’s new subscription service, Endless, enables customers to rent glasses, instead of buying them — swapping for a new pair anytime they like.

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