Innovation That Matters

Designer sunglasses made of rubber can't break

Fashion & Beauty

Italia Independent has created the I-Ultra range, which retain high-end fashion design while being made of a special flexible plastic.

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Expensive sunglasses may look great and even provide better protection from UV rays than cheap alternatives, but they’re still just as prone to getting sat on or left behind. While Tzukuri‘s GPS-enabled sunglasses have solved the latter problem, Italia Independent has now created the I-Ultra range, which retain high-end fashion design while being made of a special flexible plastic.

Taking inspiration from classic Wayfarers, the sunglasses come in a large size and a range of 10 conspicuously bright colors. Rather than the usual plastic frames, however, the I-Ultra collection uses what the company calls XL-EXTRALIGHT — a type of flexible rubber. This means that the frames can be sat on, dropped or kept at the bottom of a bag without breaking. The sunglasses were recently shown off at the Venice International Film Festival.

Italia Independent’s I-Ultra sunglasses are available to buy for GBP 98. Are there other accessories that could be made more durable without sacrificing style?

Website: www.italiaindependent.com

Contact: www.twitter.com/ITIndependent

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