Innovation That Matters

In Detroit, new stock market for sneakerheads

Work & Lifestyle

StockX is a live marketplace dedicated to Jordans, Yeezys, and all other #veryrare sneakers.

Register for full access

Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.

Sneaker collectors are a tribe of their own — the hype-driven community thrives on countless online forums, Reddit threads, blogs and sites around the world. Now, StockX lets sneakerheads trade kicks just like bankers would on a stock market.

The live market relies on supply and demand to adjust real-time pricing. At the time of writing, the Jordan index is up 12 percent, while the Nike index is down 2.6 percent. CEO and co-founder Josh Luber first create the sneaker-pricing startup Campless, which collected data about the resale market place, analyzed it, and sent reports to customers. Now Campless has been combined with StockX to create a marketplace that lets buyers and sellers trade transparently, seeing every bid, ask, and data point from the entire process.

stockX-sneakers-reebok-jordans

Users can search for a particular pair of sneakers, or browse by categories such as ‘lowest asks,’ ‘highest bids’, ‘market movers’ and more. Once a transaction has been completed, the seller sends the shoes to StockX, who will verify its authenticity before delivering it to the buyer. The site works as a middleman, so if there are any problems with the trade, users raise concerns with StockX.

The resale industry is estimated at USD 1 billion, and seeing significant growth. What other coveted commodities can have their own stock markets?

Email: support@stockx.com

Website: stockx.com

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More