Device collects foot traffic data for brick-and-mortar stores
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Brick-and-mortar stores will now forever be battling e-commerce sites for business. We’ve seen many examples of stores using tech to enhance the consumer experiences, such as ‘mixed-reality’ AR advertising campaigns and staffless 24-hour stores. But can brick-and-mortar stores ever gain the same level of insight into consumer behaviour as the clicks and visits of an e-commerce websites? Now, Dor has developed a device that will provide some of this insight. Its device promises an easy to install, out-of-the-box system. Placed above doorways, the Dor device uses a thermal sensor to detect when a person passes underneath. Users can then activate…
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