Device helps local stores compete with online giants

Device helps local stores compete with online giants

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A big challenge for bricks-and-mortar stores is how to connect online with potential customers in the local area. One difficulty is that customers who search online for a product are likely to see a result from Amazon pop up at the top of their search, even if there is a retailer with that item in stock 50 feet away. Two entrepreneurs based in Ireland think they may have an answer with a device that can point customers to local shops. Founded by Charles Bibby and Mark Cummins (who co-founded Plink – a visual search engine company acquired by Google in 2010), Pointy combines hardware and software to help local retailers effortlessly establish an online presence.

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