Digital billboard helps the homeless find shelter

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At Springwise, we have seen advertising that has been personalised using AI and ads projected onto car windows. A new initiative uses advertising to help the homeless. Swedish advertising company Clear Channel owns around 1,000 digital billboards. Last year, the company began to wonder if the boards could be used for other purposes. Working in cooperation with the city and with homeless charities, Clear Channel launched the Out of Home Project. The project replaces some of the billboards’ adverts with directions to the nearest homeless shelter whenever the temperature drops below 7 degrees Celsius. According to Stockholm’s shelters, homelessness in…

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