Digital charms buzz on connected friendship bracelet

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Marketed to teenagers between the ages of 13 and 16, Danish startup Twinkl’s smart friendship bracelet holds up to five charms. The bracelet is connected to a wearer’s smartphone, and when a user presses a charm, the corresponding friend or relative receives a buzz from their bracelet. As well as charms representing friendships, wearers can choose charms of their favorite YouTube stars. The YouTubers have agreed to produce exclusive content for Twinkl wearers, and bracelets with the relevant charm will buzz twice when new material is available. The connected app also allows users to set up their own signals for…

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