Digital keychain brings online cookie functionalities to the mall

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In the face of evermore advanced e-commerce algorithms, the smartest brick and mortar outlets are borrowing from their online counterparts to create hybrid shopping experiences that incorporate the best of both worlds. We have already seen Kate Spade’s interactive “coming soon” signs and Rebecca Minkoff’s digital flagship store, for example. Now, Finland-based Sponda have developed the Physical Cookie, a device which could bring targeted digital marketing capabilities — the kind readily available to online retailers — to city malls and shopping centres worldwide.

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