Digital marketing campaigns made more efficient using AI

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The use of AI to support digital marketing campaigns is not a new thing. Back in October, we saw this startup that uses machine learning to match brands with relevant influencers. We’ve also written about Crystal, a platform that advises social media marketing strategists on how best to run their campaigns. Users can run their social media campaigns through custom crystal dashboards, asking questions in natural language. Offering a very similar solution but with some interesting additional features, is Aiden. Aiden is an artificial intelligence solution to marketing waste. Designed to be perceived as another co-worker, the programme uses natural…

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