Digital marketplace connects social media ’influencers’ with brands

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Brands are continuing to reach out to ‘influencers’; social media users with large followings willing to namedrop a product in exchange for payment or free merchandise; and investing in technologies such as machine learning or IBM’s Watson AI algorithm to find users who can maximise their product’s exposure. A new digital marketplace is flipping that concept to enable social media-savvy users to connect with the brands that appeal to them. Plugg is an app-based database of brands interested in expanding their social media presence for users to browse through and learn about. When a user finds a brand they identify…

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