Digital billboards revive empty storefronts
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Nobody likes to see an empty storefront. If you’re a passerby or a nearby shop owner, the bare dark space could signal a neighbourhood in decline. And if you own the building, it means lost rental income. The folks at Motomedia have devised a way to help compensate for lost rent while brightening up neighbourhoods in the process. The young British company’s so-called streetlevelBILLBOARDS can be fitted into otherwise empty display windows. True enough, shopping malls and other retail outlets worldwide have long placed ads in vacant store windows. But Motomedia products go a step further by incorporating technological eye-candy.…
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