Foli aims to bring waiting room literature up to date by enabling businesses to offer customers a selection of digital magazines only at their physical location.
We’ve already seen The Silent History iPad novel use location detection to unlock extra content as part of its engagement with readers. Now Foli is using the same technology to bring waiting room literature up to date by enabling businesses to offer customers a selection of digital magazines that only becomes accessible at their physical location. Foli offers access to titles ranging from Vanity Fair, GQ, Wired, CountryLiving and Traveler magazine. Businesses signing up first check to see that Foli is available in their region – it is currently aiming to increase coverage across the San Francisco Bay area – and set up their location as a Foli browsing spot, free of charge. Customers can then be directed to download the app for free from the App Store when they’re at the premises, where they will be able to access content from Foli’s collection. If they haven’t finished reading an article while at the location, they can save it for later and access it even when out of range of the Foli spot. Foli helps companies to bring their complimentary magazine and newspaper offerings up-to-date by enabling mobile device owners to access premium content from their seat while they wait or dine. Could this work in your part of the world? Spotted by: Lauren Usul