Discount glasses online

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Helping consumers see money left in their wallets, 23-year-old James Murray Wells has shaken the British prescription glasses industry. Managing director and co-owner of Glasses Direct, Murray Wells began his no-frills web store offering specs for as low as 10 percent of the price of many high street stores. The business idea was born when Murray Wells was faced with a GBP 150 bill for glasses. At the time he was still studying and the cost was unreasonable. By contacting the lens labs directly, Murray Wells managed to get an identical pair for just GBP 7.

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