Distilled for members only

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Like Nudo and Tribe Wanted, which we recently covered, Ladybank Distilleries is attracting consumers by making them feel highly involved with its product. In this case: Scotch single malt whisky. While the whisky market is dominated by large breweries and a small number of well-known brands, a counter-movement is (inevitably) taking place. Ladybank, based in Fife, Scotland, is one of a handful of new, artisanal distilleries, and is completely structured around the concept of consumer involvement. The Ladybank Company of Distillers Club, as the full name goes, plans to start distilling by the end of 2007, which means the first…

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