Diving for deals: reverse auctions
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zeeDive is a reverse auction e-tailer. "The longer you wait, the more you save." The company doesn't hold stock. Like eBay, it facilitates auctions between individual buyers and sellers, and the website displays articles for sale in a large variety of categories. If a shopper sees something they want, there are two ways to get it. Or in zeeDive's lingo, to catch the dive. They can click the 'Catch it now' button to catch a dive instantly, at its current price. Or, for an altogether more entertaining experience, they can set a catch price, the amount they would be willing…
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