New DIY appliance enables consumers to make their cosmetics at home

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We’ve been following the DIY trend for years, but when it comes to cosmetics, the closest thing we had seen until just recently is Codage’s online design-your-own skincare service. Now bringing full DIY capabilities to the field is Naturalis, a new appliance from French Groupe SEB’s Rowenta brand that enables consumers to mix up their own cosmetics at home.

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