DIY wedding rings
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Few possessions are closer to married consumers' hearts than their wedding rings, but purchase decisions have traditionally been limited to figuring out whether to buy one ready-made or to ask a jeweller to make a custom one. Now New York Wedding Ring is offering consumers a third possibility: make it themselves. Consumers are well-acquainted with the "make or buy" decision from many aspects of their lives, but rarely has jewellery been one of them because of the skill and equipment required. New York Wedding Ring, however, is changing that with private, full-day workshops in which couples can design and craft…
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