Dock and shop

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The iFood terminal at Nordiska Kompaniet's food hall lets customers hook up their iPod and download audio recipes. The process is described in five simple steps (we couldn't resist including the Swedish original): 1) Docka - Plug in, 2) Ladda ner - Download, 3) Handla - Purchase, 4) Lyssna - Listen, and 5) Laga - Cook. After choosing from a wide range of recipes and downloading audio instructions to their iPod or other mp3 player, shoppers can purchase all necessary items from a colour-coded deli area. iFood is an exclusive cooperation between Nordiska Kompaniet/NK, an upmarket Stockholm warehouse with an…

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