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Reality TV: as long as there's money to be made, the well of new formats won't run dry. Which show will turn out to be the new American Idol or Swedish Big Brother? Well, competing for another job than that of 'Mega Pop Star' should be big. NBC's new reality show The Apprentice will feature approximately 20 contestants (including both Ivy League MBA graduates and street entrepreneurs with no college education), living together in a NY loft and vying for the chance to become an apprentice to a 'master'. During the first season of The Apprentice, legendary real-estate tycoon Donald…
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