Doing the green thing

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Launched earlier this month, Green Thing is an online community that aims to inspire people to 'do the green thing'. Each month, members are given a new task: something straightforward that will help combat climate change. October's Green Thing is 'walk'. Registered users list the number of times they've done this month's thing, when they've done it and how, and Green Thing estimates how many kilograms of CO2 have been saved. At the end of each month, Green Thing announces the total reduction in CO2 realized by the entire community. To make the whole process more entertaining and less doom-and-gloomy,…

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