Innovation That Matters

Publishing project launches first book, and focuses on the spread of ideas

Publishing & Media


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Launched in December 2010, The Domino Project is a publishing imprint built around the distribution of ideas. Seth Godin, the creator of the project, points out that the digital channels now available to authors weren’t ‘even a fantasy when most publishers began’. As a result, the project’s list of ‘core beliefs’ promises a focus on the value of ideas, and establishes the aim to distribute these as quickly and widely as possible using a variety of technologies, formats and price points. To help achieve these lofty ambitions, The Domino Project is supported by Amazon — using the online giant’s global platform to publish in kindle, audiobook and hardcover format.

Available to preorder from today, the Domino Project’s first book will be released this March. Poke the Box focuses on the value of initiative, which Godin believes is an urgent priority in the “economic emergency” caused by the death of the industrial age. Delivering on the promise to offer content in a variety of formats, the book is available in 5-packs and 52-packs; allowing readers to share it with their friends and colleagues. A deluxe edition is also available, alongside the standard print edition, audiobook and e-book.

We have seen authors embrace new media tools in the past, and it should be no surprise to see a new publication chasing all methods of distribution. However, the Domino Project has set out a clear manifesto for the ongoing distribution of content using the latest media available — not only on-trend, but also endeavoring to keep pace with ongoing innovation. It will be fascinating to see if the success of the Domino Project matches its ambition…


Contact: @projectdomino

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