Publishing project launches first book, and focuses on the spread of ideas

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Launched in December 2010, The Domino Project is a publishing imprint built around the distribution of ideas. Seth Godin, the creator of the project, points out that the digital channels now available to authors weren’t ‘even a fantasy when most publishers began’. As a result, the project’s list of ‘core beliefs’ promises a focus on the value of ideas, and establishes the aim to distribute these as quickly and widely as possible using a variety of technologies, formats and price points. To help achieve these lofty ambitions, The Domino Project is supported by Amazon — using the online giant’s global platform to publish in kindle, audiobook and hardcover format.

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