Donny Cards

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Not every new business idea needs to be complicated. And not every business idea has to be for-profit! Check out Dutch Donny Cards, a super simple yet very smart way to entice consumers to donate to a good cause of their choice. Donny Cards resemble prepaid phone cards, bar code included, colorfully depicting a good cause. A clear explanation of the cause and/or project can be found on the back of the card. Currently displayed in a handful of gas stations and supermarkets in The Netherlands, the cards are easily added to other purchases by altruistic consumers. After the cards…

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