Doughnut shop closes its doors each day as soon as it sells out

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There's nothing like a little planned scarcity to increase a product's appeal, and we've seen several strategic uses of it over the years. Now joining that list is The Doughnut Vault, a Chicago venue that closes up shop each day as soon as its doughnuts sell out. Situated in the Windy City's River North neighborhood, The Doughnut Vault opens at 8:30 am each day from Tuesday through Friday and 9:30 am on Saturday mornings. Patrons are given good incentive to get there promptly, however, because the store closes its doors for the day as soon as the last doughnut is…

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