Driver’s ed for customers

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Maruti Udyog, India's largest car manufacturer, has taken a matter-of-fact approach to broadening its customer base. Want more people to buy your cars? Teach them to drive! The Maruti Driving School was established to provide the best driving training in India. State of the art facilities include driving simulators imported from France, and there is a strong emphasis on road safety. Safety is an area of great concern to India, which has one of the highest accident rates in the world. The project was initiated after Maruti Udyog's Indian and Japanese directors exchanged notes on the accident statistics of India…

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