Dutch clothing brand offers its jeans for rent

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We've seen several efforts to apply the rental model to clothes over the years, but it wasn't until just recently that we came across a venture that not only focuses on jeans but is also led by the brand itself. Enter Mud Jeans, a Dutch clothing brand that recently kicked off a brand-new leasing program. Mud Jeans' pants are made from organic and recycled cotton through responsible production methods, the company says. In part to facilitate that recycling capability, the company now offers its jeans for yearly lease. Consumers pay a one-time “entry” fee of EUR 20 for the pants…

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