Dutch home sends prospective buyers around on a rollercoaster

Dutch home sends prospective buyers around on a rollercoaster

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Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.

Selling a property is difficult — even when a home is essentially perfect for a prospective buyer, even something small can help them to change their mind and look elsewhere. So how can realtors make sure that the first visit is a memorable one? Netherlands-based bank ABN Amro has launched a new campaign that involves sending househunters around properties on a custom-built rollercoaster.

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Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

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