Dutch home sends prospective buyers around on a rollercoaster
Property & Construction
Netherlands-based bank ABN Amro has launched a new campaign that involves sending househunters around properties on a custom-built rollercoaster.
Selling a property is difficult — even when a home is essentially perfect for a prospective buyer, even something small can help them to change their mind and look elsewhere. So how can realtors make sure that the first visit is a memorable one? Netherlands-based bank ABN Amro has launched a new campaign that involves sending househunters around properties on a custom-built rollercoaster.
Like many countries in the Eurozone, the Netherlands is still only slowly recovering from a hit to its housing market. To help out, ABN Amro is embarking on a month-long campaign that's offering customers help with selling their home in a number of innovative ways. Some can win their own radio commercial or have their house advertised on a mega public billboard.
However, one participant has had a more unusual way to attract attention to their property. As part of a televised advert, a custom wooden rollercoaster was installed in and around the house. Visitors can step into the individual carts in order to be show around the home without the help of a real estate agent. As well as traveling through every room of the house, riders also enjoy a surprise drop and hairpin turn to finish their memorable viewing.
Watch the ad below:
While the ride might be a bit more hair-raising than it is useful, it certainly fulfills its purpose at raising interest in the property, while also providing a marketing platform for ABN Amro. Are there other ways that house viewings could be made more interesting to pull in potential buyers?
9th December 2014