Dutch shoppers pick own herbs in supermarket garden
The Netherlands’ award-winning Albert Heijn supermarket chain recently introduced a new service for its customers – pick-your-own herb gardens. Developed with design agency studiomfd, the Help Yourself Herb Garden lets customers pick exactly what they need, from a full plant to a few sprigs. Herbs are brought in-store as soon as they are fully-grown and ready to be harvested.
Spotted another good idea???
Join our network and earn rewards